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Economic strategies for trail systems...



 
 
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Old February 29th 08, 02:28 PM posted to rec.skiing.nordic
Jeff Potter (of OutYourBackdoor.com)
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Posts: 121
Default Economic strategies for trail systems...

I just read the new issue of "Cross Country Skier" magazine. It has a
story in it about the economics of various ski areas---sm, med and
large. Interesting stuff!

One of the lessons: rapidly rising grooming costs due to fuel.
Probably equipment and operator cost aren't light either. And perhaps
a big chunk of operator cost involves, like fuel, another aspect of
the kind of costs that are overrunning the whole nation: health care
and govt fees (unemp comp; soc sec).

I detect also a two-prong aspect to the XC market: one was described
in the article in the other was ignored.

The described market is that "skiers are picky"---they want well-
groomed trails---and these are expensive. This would be the yuppy part
of the market, no doubt---they can handle the big day fees and any
amount of rising costs. Some ski systems might even seem a bit like a
winter and "healthy" version of elite golf courses. Fine.

The ignored market might be worth further consideration. This is the
SINGLETRACK scene of XC. It can still be high performance and high
satisfaction (like all good singletrack). This is less-groomed skiing.
Probably mostly classic done in a touring style. One snowmobile could
groom if need be. This would be the lowest cost form of XC possible.
Anywhere there's a trail there is GREAT xc. It doesn't have to be a
highly polished trail, immaculated groomed. Just the basics. It
doesn't have to be wide. It doesn't have to be bulldozed. It can
require skiing skill. A system of trails like this can be made out of
hiking trails in some cases. It would offer the same level of trail
fun in winter that the same trails offer hikers and mtbikers in the
summer: as good as it gets. If someone loves biking a trail in
summer---it's just as fun to ski it in winter. In some cases.
Obviously the rocks, roots, gnarlies are less user-friendly. The point
is that many of these trails see thousands of joyous riders in summer.
The same level of trail polish could deliver the trail to skiers for
the same kind of rewards.

The other point is that you could have your $20/day-pass "buffed"
trail system on one side of the road. And on the other side of the
road you could have a $1/day singletrack system.

Ski culture---and marketing---at present is focused on the $20/day
side.

Does $1/day elite skiing have any potential? To skiers, I mean. As
skiers. (Rather than consumers, say.)

If cost is ever an issue for someone who might be interested in
skiing---then I suggest minimally-groomed singletrack is the solution.
Because of it's very low cost. (Equipment needs to be a bit wider and
more supportive, otherwise it's the same sport.)

Would XC operators ever "split their ticket" to show the differences
and cater to AND DEVELOP the different markets?

I note furthermore that mtbiking seems to have more running/
snowshoeing being pushed its way for winter-use of its trails than any
kind of xc.

--JP
 




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