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#11
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Ski Mags
"The Older Gentleman" wrote in message news:1g30vq7.9a6ywnns5e73N%chateau.murrayNOSPAM@ds l.pipex.com... David Off wrote: They claim a readership of 2 million in the US. *Snort* I'd be very, very surprised. That means they'd need to sell about 400,000 copies per issue. S&b states it is the highest circulating snowsports title in the UK - audited circulation for Jan-Dec 2002 was 21,320 Can't see that as a commercial enterprise you could make a living on that number. P. www.craigieburn.co.nz |
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#12
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Ski Mags
prg39 wrote:
"The Older Gentleman" wrote in message news:1g30vq7.9a6ywnns5e73N%chateau.murrayNOSPAM@ds l.pipex.com... David Off wrote: They claim a readership of 2 million in the US. *Snort* I'd be very, very surprised. That means they'd need to sell about 400,000 copies per issue. S&b states it is the highest circulating snowsports title in the UK - audited circulation for Jan-Dec 2002 was 21,320 Can't see that as a commercial enterprise you could make a living on that number. Not for that sort of title, no, you can't. Ski Magazine (published by the now defunct Ocean Publications and market leader in the early to mid-1980s) managed to sell about 40,000 copies for the Ski Show preview issue in its heyday. You can make a decent living out of small (sub-10,000) circulation publications, but they tend to be very technical and expensive business, industrial or financial titles, not consumer ones. Look at it this way - there are (as I understand it) something like three quarters of a million "recreational" skiers in the UK. That's not people who ski every season, but people who have skied, do ski, and enjoy skiing. And the top selling ski title sells about 20k copies. Coincidentally, there are about 1 million motorcycles registered in the UK. Allowing for the fact that many motorcyclists own more than one bike[1], you can put the number of motorcyclists at a similar figure to the skiers. The top selling bike publication (MCN) sells about 140,000 copies per week. The top selling monthly manages about 90,000. Conclusion - either skiers don't read ski magazines per se, or they don't like what's offered to them. I know exactly where my money would go. [1] I've got five and a sixth coming next week, but then I'm not a typical case. -- Trophy 1200 750SS CB400F GN250 ST70 YTC#3 GAGARPHOF#30 GHPOTHUF#1 IHABWTJ#1 BOTAFOT#60 ANORAK#06 BOF#30 WUSS#5 "Worse than Timo" - Official |
#13
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Ski Mags
David Off wrote:
David Off wrote: There are also a number of free mags available in resorts. The latest startup is Dark Summer - which is tipped to be a 'UK Freeride Mag' with a difference. We'll see. There is also SkiPressMag starting in Europe this winter. This is a UK edition of an American mag. They claim a readership of 2 million in the US. I'm sure they do, but they give it away so the 2m figure might be the number of mags which are printed and distibuted, I'll bet a fair number are binned without being read. I've said it before in a similar thread, the only decent ski magazine, in English at least, is Powder Magazine. The N American focus may make it a bit less relevant to Europeans but even so there are usualy one or 2 decent articles and plenty of fantastic photos. |
#14
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Ski Mags
Steve wrote:
There is also SkiPressMag starting in Europe this winter. This is a UK edition of an American mag. They claim a readership of 2 million in the US. I'm sure they do, but they give it away so the 2m figure might be the number of mags which are printed and distibuted, No way. I'll bet a fair number are binned without being read. Yup! I've said it before in a similar thread, the only decent ski magazine, in English at least, is Powder Magazine. The N American focus may make it a bit less relevant to Europeans but even so there are usualy one or 2 decent articles and plenty of fantastic photos. Powder's photography is dam ngood, agreed. -- Trophy 1200 750SS CB400F GN250 ST70 YTC#3 GAGARPHOF#30 GHPOTHUF#1 IHABWTJ#1 BOTAFOT#60 ANORAK#06 BOF#30 WUSS#5 "Worse than Timo" - Official |
#15
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Ski Mags
Steve wrote:
David Off wrote: David Off wrote: There are also a number of free mags available in resorts. The latest startup is Dark Summer - which is tipped to be a 'UK Freeride Mag' with a difference. We'll see. There is also SkiPressMag starting in Europe this winter. This is a UK edition of an American mag. They claim a readership of 2 million in the US. I've said it before in a similar thread, the only decent ski magazine, in English at least, is Powder Magazine. That may well be true, they have a good website anyway. However my point was that at least two publications were starting in Europe this fall: Dark Summer and SkiPressMag. |
#16
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Ski Mags
David Off wrote:
Steve wrote: David Off wrote: David Off wrote: There are also a number of free mags available in resorts. The latest startup is Dark Summer - which is tipped to be a 'UK Freeride Mag' with a difference. We'll see. There is also SkiPressMag starting in Europe this winter. This is a UK edition of an American mag. They claim a readership of 2 million in the US. I've said it before in a similar thread, the only decent ski magazine, in English at least, is Powder Magazine. That may well be true, they have a good website anyway. However my point was that at least two publications were starting in Europe this fall: Dark Summer and SkiPressMag. And I'll be very surprised if either lasts more than, say, three seasons without folding or a change of ownership..... -- Trophy 1200 750SS CB400F GN250 ST70 YTC#3 GAGARPHOF#30 GHPOTHUF#1 IHABWTJ#1 BOTAFOT#60 ANORAK#06 BOF#30 WUSS#5 "Worse than Timo" - Official |
#17
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Ski Mags
"The general trend seems to be closing down rather than starting up. The
problem is most mags rely heavily on advertising revenue, and this is a market that has taken a pounding recently." Exactly, and that is a problem. It sounds as though the Daily Mail Ski mag ignored the opinions of it's impartial ski testers for their reports and merely gave good write-ups to the companies who advertise most in the mag. To slam the skis of one of their biggest advertisers would have been suicide. "David Off" wrote in message ... Ace wrote: I'd suggest you send this, and any other comments, to the editor of Ski & Board at the Ski Club. do you know the address? It is not obvious from the Website. There have been several attempts at starting new 'popular' ski mags in the last few years, none of which has been a rousing success, so it may be better to simply add the features you desire to an existing publication. The general trend seems to be closing down rather than starting up. The problem is most mags rely heavily on advertising revenue, and this is a market that has taken a pounding recently. There are also a number of free mags available in resorts. The latest startup is Dark Summer - which is tipped to be a 'UK Freeride Mag' with a difference. We'll see. David ps: ski and board has some interesting articles written by people who have obviously been skiing at least once in their lives (even if they don't live up to everyone's standards of being "professionals" - which to me suggests someone able to down 15 pints in the Printer's Measure), it is not going to attract the teeny boarder readership though and I think Ace has made the same point. |
#18
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Ski Mags
ash wrote:
It sounds as though the Daily Mail Ski mag ignored the opinions of it's impartial ski testers for their reports and merely gave good write-ups to the companies who advertise most in the mag. This is the usual reaction of people who actually have no experience of magazine publishing ;-)) -- Trophy 1200 750SS CB400F GN250 ST70 YTC#3 GAGARPHOF#30 GHPOTHUF#1 IHABWTJ#1 BOTAFOT#60 ANORAK#06 BOF#30 WUSS#5 "Worse than Timo" - Official |
#19
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Ski Mags
My info comes from someone VERY close to the testers!!
"The Older Gentleman" wrote in message news:1g33d0z.39fqx9makg1eN%chateau.murrayNOSPAM@ds l.pipex.com... ash wrote: It sounds as though the Daily Mail Ski mag ignored the opinions of it's impartial ski testers for their reports and merely gave good write-ups to the companies who advertise most in the mag. This is the usual reaction of people who actually have no experience of magazine publishing ;-)) -- Trophy 1200 750SS CB400F GN250 ST70 YTC#3 GAGARPHOF#30 GHPOTHUF#1 IHABWTJ#1 BOTAFOT#60 ANORAK#06 BOF#30 WUSS#5 "Worse than Timo" - Official |
#20
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Ski Mags
ash wrote:
My info comes from someone VERY close to the testers!! It's still usually ********. -- Trophy 1200 750SS CB400F GN250 ST70 YTC#3 GAGARPHOF#30 GHPOTHUF#1 IHABWTJ#1 BOTAFOT#60 ANORAK#06 BOF#30 WUSS#5 "Worse than Timo" - Official |
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