Where the Rich and Elite Meet to Compete
http://www.washingtonpost.com/wp-dyn...020302280.html

Where the Rich and Elite Meet to Compete

By Paul Farhi
Sunday, February 5, 2006; B01

Never mind the usual puffery about what this month's Winter Olympics
are all about. Sure, there's the beauty of sports, the spirit of
friendly competition, the dedication of great athletes and all that.
But the Winter Games are about a few other things as well: elitism,
exclusion and the triumph of the world's sporting haves over its have
nots.

What the Winter Games are not is a truly international sporting
competition that brings the best of the world together to compete, as
the promotional blather would have you believe. Unlike the widely
attended Summer Olympics, the winter version is almost exclusively the
preserve of a narrow, generally wealthy, predominantly Caucasian
collection of athletes and nations. In fact, I'd suggest that the name
of the Winter Games, which start Friday, be changed. They could be more
accurately branded "The European and North American Expensive Sports
Festival."

Throughout most of the Winter Olympics' history, the parade of
participating nations has been a short one. Until as recently as 1994,
fewer than a third of the planet's countries took part. This year, in
Turin, Italy, the International Olympic Committee (IOC) expects
delegations from about 85 countries, an all-time high, but still barely
43 percent of the world's total. Even that exaggerates the extent of
participation. Many of the nations in the Opening Ceremonies will be
represented by tokens, some consisting entirely of sports bureaucrats,
not athletes. Ethiopia, a nation of 73 million, will send its first
"team" to a Winter Olympics this year -- a single skier.

As always, the biggest delegations, and the big winners, will come from
a familiar pool. In the history of the winter competition, dating from
its inception in 1924, competitors from only six countries -- the
Soviet Union/Russia, Germany (East, West and combined), Norway, the
United States, Austria and Finland, in that order -- have won almost
two-thirds of all the medals awarded. Only 17 countries have ever
amassed more than 10 medals during the past 19 winter Olympiads. Only
38 countries have won even one medal.

This had turned the Winter Olympics into a remarkably insular
competition. The Czech Republic (and Czechoslovakia before it) has won
more medals than China, home to about one-fifth of humanity. Norway, a
nation with a population smaller than metropolitan Washington, has won
three times as many winter medals as the nations of Asia, Latin and
South America, Australia and Polynesia, the Middle East and the
Caribbean Basin combined.

By contrast, the all-time list of summer winners is long and deep,
extending to athletes from 143 countries, including such places as
Tonga, Paraguay and Burundi. The Summer Games have medal hogs, too, but
nothing like winter ones. The top six in the summer -- the United
States, the Soviet Union/Russia, Germany, France, Britain and Italy --
have swept up slightly more than half the medals since the modern games
started in 1896.

Obviously, the climate and terrain in, say, Indonesia or Aruba aren't
highly conducive to molding superstar aerial skiers and biathlon
champions. But it's not just the presence or absence of snow and ice
that determines Winter Olympics success, or even participation. If it
were, some of America's best ice skaters and speedskaters wouldn't live
and train in Southern California or Florida. If it were, athletes from
countries like Peru, Chile, Nepal, Morocco, Afghanistan and Ethiopia --
all blessed with soaring, snow-covered mountains -- would be marching
en masse in the Opening Ceremonies and fighting for the medal stand.

Instead, the more telling factors are economic. Would-be Winter
Olympians need years of training, coaching and competition if they're
going to make it to the Games. All of these things require massive sums
of money. A bobsled (or bobsleigh, in official IOC-speak) costs about
$35,000, to say nothing of what it costs to build an Olympic-caliber
bobsled run. A pair of speedskates might be relatively cheap, but how
many countries have speedskating rinks? Most nations, even those with
plenty of snow and cold, simply can't afford such extravagances.

Remember the Jamaican bobsled team? Those lovable underdogs endeared
themselves to many with their participation in the 1988 games in
Calgary (the four-man team was the subject of the 1993 Disney movie
"Cool Runnings" and finished a surprisingly high 14th in 1994). Less
well-known is what happened -- or didn't happen -- to the Jamaicans in
the 2002 games in Salt Lake City: They didn't show up. The team ran out
of funding and had to stay home.

Unlike the Winter Games, the Summer Olympics level many of the
advantages of national wealth, as well as favorable geography and
climate. It takes all the usual things to become a Summer Olympian --
heart, outsized talent and the ability to devote most of your waking
hours to your sport -- but the barriers to entry are much lower.
Athletes from the poorest African and Caribbean nations have developed
into some of the world's greatest athletes with shockingly minimal, or
even nonexistent, facilities and equipment.

In winter sports, by contrast, the rich keep getting richer. Nations
wealthy enough to host a Winter Olympics tend to be those that win most
of the medals (17 of the 20 Winter Olympics have been held in Western
Europe, Canada or the United States). And hosting the Games tends to
ensure future success; the expensive facilities left behind -- the ski
jumps, skeleton runs, half-pipes, etc. -- become training grounds for
the next generation of Olympians.

Baron Pierre de Coubertin, the founder of the modern Olympics,
recognized some of these global sporting inequities more than a century
ago. De Coubertin objected to the creation of a separate Winter
Olympics for many years, dismissing winter sports in 1921 as "the
snobbish play of the rich." It wasn't until 1924 -- some 28 years after
the first modern Olympics -- that the IOC retroactively recognized
something called the "International Week of Winter Sports" in Chamonix,
France, as the first Winter Olympics.

So why perpetuate an event that could just as easily be contested as a
series of disaggregated annual championships? The reason, of course, is
money and TV. And here again, it's a small world. The Winter Olympics
might collapse were it not for the financial support of American
broadcasters and their (mostly) American advertisers. Like the teams
themselves, the audience for the Winter Olympics is predominantly North
American and European, accounting for about two-thirds of all worldwide
viewing during the Salt Lake City Games of 2002, according to the IOC.
This is just fine by the Olympics' "worldwide" sponsors -- companies
like Coca-Cola, McDonald's, Panasonic and Visa -- whose biggest markets
are in these places, too. Indeed, with NBC paying about half of all the
fees for TV rights the IOC collects, American sponsors and broadcasters
call the tune. In 1994, facing sponsor "fatigue" from same-year Summer
and Winter Olympics, the IOC decided to stagger the two seasons' Games,
so that the Winter Olympics now take place two years after the summer
ones.

This is not to suggest that Winter Olympians aren't dedicated and
superb athletes. They are, of course. But the pool of actual and
potential competitors in, say, luge or curling (or skeleton or biathlon
or bobsledding or freestyle moguls skiing) is ludicrously small and
will probably remain so for years to come. The Winter Olympics simply
aren't, and probably can't be, a truly global sporting contest.

So please, in the next few weeks, spare us the hokum about the nations
of the world joining together in a symbolic celebration of the human
spirit. Some nations and some human spirit maybe, but unfortunately,
all too precious little.